Kochava

Kochava is a technology company founded in 2011, specializing in mobile attribution and analytics. The name "Kochava," meaning "star" or "constellation," reflects the company's vision of providing deep visibility into complex data ecosystems. Kochava's mission is to help brands optimize their mobile advertising efforts by measuring user acquisition, engagement, and lifetime value across various media partners. The company offers a holistic analytics platform that integrates with over 3,500 networks and publishers. This platform enables advertisers to plan, target, measure, and optimize their media spend and marketing campaigns. It supports functions such as media planning, user targeting, and marketing optimization, making it a comprehensive solution for managing connected audiences and vast amounts of data. Kochava's services focus on mobile advertising attribution, allowing tier-one advertisers to track and analyze the performance of their mobile campaigns. Headquartered in Sandpoint, Idaho, Kochava emphasizes a customer-centric approach, fostering a community of customers and partners who benefit from its advanced data visibility and management capabilities.