Instacart

Instacart, also known as Maplebear Inc., is an online grocery delivery and pick-up service founded in 2012. The company operates primarily in the United States and Canada, connecting consumers with personal shoppers who select, pack, and deliver groceries from partnered retailers. Instacart started in San Francisco and has grown significantly through word-of-mouth and a gig-economy model for shoppers. The core service of Instacart is on-demand grocery delivery and pick-up, allowing users to order from local stores via an app. The platform has expanded its offerings to include alcohol delivery and ready-to-eat meals, catering to evolving consumer preferences. As of 2023, Instacart serves over 5,500 cities and has 14.4 million daily active users. The company partners with over 1,000 retailers, including major chains like Kroger, Albertsons, Costco, and Safeway, ensuring a wide variety of quality products for its customers.