IDEO

IDEO is a global design and innovation consulting firm founded in 1991 through the merger of several design companies. Headquartered in Palo Alto, California, with studios in major cities worldwide, IDEO is known for its pioneering work in human-centered design. This approach focuses on creating products, services, and experiences that cater to the needs and behaviors of people. The company offers a variety of services, including human-centered product design, service design, organizational transformation consulting, and strategy development. IDEO also emphasizes social impact design through its nonprofit arm, IDEO.org, which aims to support vulnerable communities. With a diverse client base across sectors such as technology, healthcare, and education, IDEO collaborates with notable organizations like Steelcase, Amtrak, and Prada Group to drive innovation and design excellence.