HYPEBEAST

HYPEBEAST is a global contemporary lifestyle and culture media company founded in 2005 by Kevin Ma. Initially starting as a sneaker blog, it has expanded into a multifaceted platform that covers fashion, streetwear, art, music, design, and lifestyle. HYPEBEAST has a significant readership across North America, Asia Pacific, and Europe. The company operates several key divisions, including its flagship media platforms that produce digital content through sites like Hypebae, Popbee, Hypetrak, Hypeart, and Hypedrive. HYPEBEAST also runs HBX, a global e-commerce platform offering a curated selection of menswear, womenswear, and lifestyle products from over 300 brands. Additionally, it publishes a quarterly print magazine and operates a full-service creative agency called Hypemaker, which provides brand strategy and content production services. HYPEBEAST has grown organically and went public in 2016, employing around 100 staff members.