Hotmart

Hotmart is a global technology company founded in 2011 by João Pedro Resende and Mateus Bicalho. Headquartered in the Netherlands, it has expanded internationally with offices in Colombia, Spain, the United States, and Mexico. Originally launched in Belo Horizonte, Brazil, Hotmart focuses on providing solutions for digital entrepreneurship. The company offers a comprehensive platform that includes a digital product marketplace, allowing creators to sell e-books, courses, software, and other digital goods worldwide. It also provides payment and distribution infrastructure to manage transactions, affiliate programs, and automated payouts. Additionally, Hotmart Academy offers educational resources and tools for entrepreneurs, while Hotmart Club serves as a membership platform for creators to share exclusive content.

Information Technology & Services Amsterdam, Netherlands Founded 2011 ~3,689 employees Private · Series C

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Employees
3,689
-0.4% in the 3 months to Jun 2025
Revenue / employee
$34.6K
Revenue ~$128M
Total funding
$128M
Last round Series C, Mar 2021
12-month attrition
7.9%
Tech: 12.3%
H1B sponsor
NA
Open jobs
20
Last 30 days

Headcount trend

Hotmart went from 3,471 employees in Jul 2023 to 3,689 in Jun 2025. Jan to Jun 2025: 170 people joined, 126 left.

Headcount data through Jun 2025

Org structure

Headcount by department

Other1,963
Marketing904
Engineering335
Operations154
Sales103
Success83
Design49
Product48

Layoffs

Details

No layoffs reported in the last 12 months.

  • Jul 2026 (~10%) · Belo Horizonte, Brazil

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Funding

  • Mar 2021 · Series C · $735M · TCV, Alkeon Capital
  • Jul 2019 · Series A · GIC, General Atlantic
  • Jun 2012 · Seed · $300K · Buscapé
  • Aug 2011 · $300K · Buscapé

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Hotmart FAQ

How many employees does Hotmart have?

Hotmart has about 3,689 employees, down 0.4% over the 3 months to Jun 2025.

Has Hotmart had layoffs in 2026?

Yes. Hotmart has reported layoffs in 2026, most recently on Jul 6, 2026.

What is Hotmart's revenue per employee?

Hotmart makes about $35K in revenue per employee, based on $127.5M annual revenue and 3,689 employees.

How much funding has Hotmart raised?

Hotmart has raised $127.6M in total funding; its latest round was Series C in Mar 2021.

Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.