Hotmart
Hotmart is a global technology company founded in 2011 by João Pedro Resende and Mateus Bicalho. Headquartered in the Netherlands, it has expanded internationally with offices in Colombia, Spain, the United States, and Mexico. Originally launched in Belo Horizonte, Brazil, Hotmart focuses on providing solutions for digital entrepreneurship. The company offers a comprehensive platform that includes a digital product marketplace, allowing creators to sell e-books, courses, software, and other digital goods worldwide. It also provides payment and distribution infrastructure to manage transactions, affiliate programs, and automated payouts. Additionally, Hotmart Academy offers educational resources and tools for entrepreneurs, while Hotmart Club serves as a membership platform for creators to share exclusive content.
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Headcount trend
Hotmart went from 3,471 employees in Jul 2023 to 3,689 in Jun 2025. Jan to Jun 2025: 170 people joined, 126 left.
Headcount data through Jun 2025
Org structure
Headcount by department
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DetailsNo layoffs reported in the last 12 months.
- Jul 2026 (~10%) · Belo Horizonte, Brazil
Funding
- Mar 2021 · Series C · $735M · TCV, Alkeon Capital
- Jul 2019 · Series A · GIC, General Atlantic
- Jun 2012 · Seed · $300K · Buscapé
- Aug 2011 · $300K · Buscapé
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Hotmart FAQ
How many employees does Hotmart have?
Hotmart has about 3,689 employees, down 0.4% over the 3 months to Jun 2025.
Has Hotmart had layoffs in 2026?
Yes. Hotmart has reported layoffs in 2026, most recently on Jul 6, 2026.
What is Hotmart's revenue per employee?
Hotmart makes about $35K in revenue per employee, based on $127.5M annual revenue and 3,689 employees.
How much funding has Hotmart raised?
Hotmart has raised $127.6M in total funding; its latest round was Series C in Mar 2021.
Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.