Harry's

Harry's is a direct-to-consumer grooming company founded in 2012 by Jeff Raider and Andy Katz-Mayfield. The company aims to provide affordable, high-quality razors and grooming products, challenging traditional options in the men’s shaving market. By 2021, Harry's reached a valuation of $1.7 billion, with its parent company valued at $2 billion. Harry's offers a range of products, including razors and blades available through subscription or one-time purchase, as well as shaving creams, gels, and post-shave balms. The company has expanded its offerings to include hair care and body products, and it has launched brands like Flamingo for women's hair removal and Cat Person for premium cat care. Harry's controls production through a vertically integrated model, having acquired a German razor factory in 2014, and has established retail partnerships with major stores like Target and Walmart. The company focuses on providing quality grooming solutions for men while also catering to women and pet owners.