Harris Poll

The Harris Poll is a prominent American market research and analytics company, established in 1956 by Louis Harris. It is known for tracking public opinion and social sentiments in the U.S. since launching the Harris Poll in 1963, making it one of the longest-running surveys in the country. The company has significantly influenced political and social discussions by providing valuable insights that impact elections and legislation. The Harris Poll offers various services, including brand strategy and tracking, corporate reputation analysis, and research for public release. It also has developed software data platforms that enable clients to monitor health and campaign success. The company is part of the Stagwell Group and is led by co-CEOs Will Johnson and John Gerzema, with Mark Penn as chairman. The Harris Poll operates from its headquarters in Chicago and New York City, continuing to adapt and integrate technology with traditional polling methods.