GroundTruth

GroundTruth is an advertising technology company based in New York, founded in 2009. Formerly known as xAd, it specializes in location-based marketing platforms that help brands, agencies, small businesses, and non-profits drive in-store visits and measurable business outcomes. The company is headquartered at One World Trade and employs between 388 and 1,300 people. GroundTruth offers a range of geo-contextual omnichannel products and services, including a self-serve advertising platform and managed services. Its technology utilizes visitation data, accredited by the Media Rating Council, to create targeted advertising campaigns based on real-world consumer behavior. This data is derived from proprietary processes that combine contextual mapping technology, owned properties, and third-party mobile location data, resulting in over 30 billion visits annually. GroundTruth is recognized for its workplace culture, having been named one of the Best Places to Work by AdAge for three consecutive years.