Grassroots Carbon

Grassroots Carbon is dedicated to helping ranchers improve their grazing practices to enhance soil health and sequester carbon. Founded in 2021 as Grassroots Carbon Public Benefit LLC, the company combines science and climate technology with regenerative land management. Its mission is to enable ranchers to earn income from soil carbon drawdown credits while promoting sustainable land use. The company offers services such as carbon credit management, which includes measurement and certification for carbon credits, connecting ranchers with buyers. Grassroots Carbon also provides grazing management tools through the PastureMap app, used by over 20,000 ranchers globally to optimize land use. Additionally, the company supports regenerative land management practices that enhance soil health and biodiversity. Grassroots Carbon has established partnerships with companies like Marathon Oil, Rapid7, and Shopify, which purchase carbon credits to meet their net-zero goals. The company operates on a profit-sharing model, allowing landowners to receive a significant portion of the payment for carbon credits generated.