GOAT Group
GOAT Group is a global platform that specializes in the authentic resale and retail of sneakers, apparel, and accessories. Founded in 2015, the company operates several brands, including GOAT, Flight Club, Grailed, alias, and Sneakers.com, catering to a community of over 60 million members across 170 countries. The company provides a trusted marketplace for high-quality, authentic products through a rigorous verification process that combines machine learning and physical inspections. GOAT serves various segments of the fashion and sneaker market, featuring a wide range of items from popular brands and collaborating with over 350 high-fashion labels. Its platforms emphasize community engagement, highlighted by initiatives like the editorial publication *Greatest*, which showcases stories related to sneakers and fashion. Leadership includes co-founders Eddy Lu and Daishin Sugano, who aimed to create a reliable platform to combat counterfeit products and standardize the sneaker resale market. GOAT Group stands out as a technology-driven leader in the authentic fashion space, focusing on product authenticity and customer trust.
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Headcount trend
GOAT Group went from 728 employees in Jul 2023 to 668 in Jun 2025. Jan to Jun 2025: 21 people joined, 32 left.
Headcount data through Jun 2025
Org structure
Headcount by department
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See all jobsSalaries at GOAT Group
All salaries11 salary profiles in the US
Most reported roles
Funding
- Jun 2021 · Series F · $195M · Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton
- Jan 2021 · Private Equity · Groupe Artemis
- Sep 2020 · Series E · $100M
- Feb 2019 · $100M · Foot Locker
- Feb 2018 · Series C · $60M · Index Ventures
- Feb 2017 · Series B · $25M · Matrix Partners, Upfront Ventures, Accel Partners
- Aug 2016 · Seed · $5M · Andreessen Horowitz, First Round Capital, Matrix Partners
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GOAT Group FAQ
How many employees does GOAT Group have?
GOAT Group has about 668 employees, up 0.8% over the 3 months to Jun 2025.
What is GOAT Group's revenue per employee?
GOAT Group makes about $593K in revenue per employee, based on $396M annual revenue and 668 employees.
How much does GOAT Group pay?
6figr has 11 salary profiles for GOAT Group in the US, with pay broken down by role, level, gender and ethnicity on the GOAT Group salaries page. See GOAT Group salaries
How much funding has GOAT Group raised?
GOAT Group has raised $485M in total funding; its latest round was Series F in Jun 2021.
Data from Company Prospectus, DOL LCA disclosures, WARN notices and 6figr salary profiles.