Glu Mobile

Glu Mobile is a prominent American developer and publisher of mobile games, founded in 2001 as Sorrent and rebranded in 2005 after merging with Macrospace. Headquartered in San Francisco, California, the company specializes in creating free-to-play games for smartphones and tablets, utilizing a freemium model that allows users to download games for free with optional in-app purchases. The company has a diverse portfolio of original intellectual properties and licensed games, including popular titles like *Kim Kardashian: Hollywood*, *Design Home*, *Covet Fashion*, *Diner DASH*, and the *MLB Tap Sports Baseball* series. Glu Mobile targets casual and mid-core gamers globally, leveraging celebrity partnerships and a wide distribution network to reach audiences across the US, Europe, and Southeast Asia. In April 2021, Glu Mobile was acquired by Electronic Arts, integrating its mobile game development capabilities into EA’s mobile division.