Glossier

Glossier, Inc. is a direct-to-consumer beauty brand founded by Emily Weiss in 2014, building on the success of her beauty blog, Into The Gloss. The company is headquartered in New York City and employs around 500 people. Glossier focuses on skincare and natural beauty products, promoting a minimalist approach that resonates with younger consumers. The product line includes skincare items like Milky Jelly Cleanser and Priming Moisturizer, makeup products such as Perfecting Skin Tint and Boy Brow, as well as fragrances like Glossier You and body care solutions like Balm Dotcom. Glossier's business model emphasizes community engagement through social media and user-generated content, allowing the brand to connect with its target audience of young adults, particularly women who appreciate a natural beauty aesthetic.