Gallup

Gallup is a global analytics and advisory firm known for its expertise in public opinion polling and research. Founded in 1935 by George H. Gallup, the company has its headquarters in Washington, D.C., and operates in over 25 countries. Gallup is recognized for its Gallup Polls, which gauge public opinion on political and economic issues, and are influential in predicting significant events like U.S. presidential elections. The company offers a variety of services, including public opinion polling, business performance metrics, marketing research, and consulting for businesses, governments, and NGOs. Gallup also provides several products, such as Gallup Brain, a comprehensive archive of opinion polls; Gallup University, which focuses on leadership development; Gallup Press, its publishing division; and CliftonStrengths, a program that helps individuals identify and cultivate their strengths. With a client base of over 4,000 organizations, Gallup serves a diverse range of sectors worldwide.