Frequence

Frequence is a Mountain View, California-based company that specializes in advertising sales automation and marketing software. It provides a unified platform designed for local advertising agencies, media sellers, and businesses, integrating sales, operations, and reporting to enhance workflow efficiency and campaign performance. Founded with the goal of creating a comprehensive system, Frequence utilizes over a decade of sales data to develop data-driven omnichannel advertising proposals and campaigns. The company employs a team of around 200 to 283 professionals, including engineers, salespeople, and designers, who focus on innovation in the digital advertising space. Frequence promotes a people-first culture that values collaboration and ownership. The company offers a range of services, including advertising sales software, workflow automation, and reporting tools. Its media products encompass various digital advertising channels, such as YouTube ads, email marketing, website development, addressable TV advertising, programmatic native advertising, and OTT and streaming audio. Frequence also partners with Madhive to enhance local advertising campaign planning and measurement.