Figured

Figured is a prominent provider of farm financial management software, aimed at enhancing the operations of farming teams in the United States, New Zealand, Australia, and the United Kingdom. Founded by farmers and accountants Carl McDonald and David Marshall, Figured addresses the unique financial needs of the agricultural sector. The platform integrates with popular cloud accounting software like Xero, QuickBooks Online, and MYOB, enabling real-time collaboration among farmers, accountants, and advisors. The Figured platform combines production and financial data into a single ledger, offering agriculture-specific insights that support informed decision-making. Key features include livestock and crop tracking, farm budgeting and forecasting tools, and a collaborative planning grid that is accessible online. With over 35,000 farmers and more than 400 accounting firms using its services, Figured plays a vital role in the agricultural community, supported by partnerships with major banks and financial institutions.