Fielmann Group

The Fielmann Group is a prominent European optical retailer and manufacturer based in Hamburg, Germany. Founded in 1972 by Günther Fielmann, the company has transformed the eyewear industry by focusing on affordability, transparency, and customer service. With over 450 branches across Germany, Switzerland, Austria, and other European countries, Fielmann produces more than four million eyeglasses each year. Fielmann offers a wide range of products, including frames, prescription lenses, sunglasses, contact lenses, and hearing aids, along with various accessories. The company provides complimentary eye testing and has established partnerships with health insurance providers to offer zero-cost eyewear options. Fielmann is known for its transparent pricing and inclusive fashion designs, making eyewear accessible to a diverse customer base. Its innovative approach has significantly influenced the market, particularly following its landmark agreement with AOK in 1981, which set new pricing standards in the industry.