Etaily

Etaily is a full-stack e-commerce enabler and retail service provider based in the Philippines, founded in 2020 by Alexander Friedhoff. The company specializes in end-to-end solutions for consumer brands looking to enter and expand in Southeast Asia's e-commerce markets, particularly in the Philippines, Malaysia, and Singapore. Etaily aims to reach over 650 million consumers across the region. The core services offered by Etaily include managed e-commerce services, technology solutions for analytics and logistics, supply chain and fulfillment, content creation, and warehousing. The company serves brands in various segments, including fashion, consumer electronics, lifestyle, beauty, home and living, and fast-moving consumer goods. Etaily emphasizes a customer-centric approach and operates with an "online-first, offline-to-follow" philosophy, enabling brands to enter the market in a cost-effective and efficient manner. Recognized as a Great Place to Work in the Philippines, Etaily has also secured significant funding to support its growth initiatives.