DREST

DREST is a luxury fashion gaming company founded in 2019 by Lucy Yeomans and Graham Edwards. It combines high-end fashion with interactive digital experiences, creating a unique platform at the intersection of fashion, gaming, and e-commerce. The company offers an innovative app where users can participate in fashion styling challenges using real luxury products from over 260 partnered brands. The app features a gamified experience that integrates e-commerce, allowing users to shop the items they style. DREST also blends gaming with editorial content and is exploring metaverse-enabled features and web3 technologies. The company targets style-savvy consumers who appreciate luxury fashion and interactive experiences. With a user base that has grown by 250% year-over-year and reported revenues of £72.5 million in 2022, DREST is positioned as a leader in the market. The company has secured approximately £30 million in funding to support its ongoing development and global expansion.