Definity

Definity Financial Corporation is a Canadian property and casualty insurance company established in 2021 through the demutualization of Economical Insurance. It serves as the parent company to several well-known insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. The company provides a wide array of insurance products that cover homes, vehicles, businesses, farms, and pets. Its offerings include personal and group auto and home insurance, business property and liability insurance, commercial vehicle insurance, and specialized insurance for farms and wineries. Definity caters to a diverse clientele, including individual policyholders, commercial customers, and farm owners across Canada. Definity operates through various channels, including licensed brokers and digital platforms, focusing on enhancing customer experience through digital transformation. The company is committed to continuous improvement and innovation, aiming to support its customers and communities in a changing marketplace.