CSC Generation

CSC Generation, founded in 2016 and based in Merrillville, Indiana, is an AI-enabled multi-brand technology platform. The company specializes in acquiring distressed retailers, focusing on underserved brick-and-mortar and ecommerce businesses. CSC Generation transforms these businesses into digital-first, consumer-centric entities using proprietary AI tools and omnichannel technology. As a venture capital and private equity firm, CSC Generation aims to prevent liquidation through digital transformation. The company has built a diverse portfolio of consumer-facing retail brands, including DirectBuy, One Kings Lane, Sur La Table, and Backcountry, among others. These brands offer a wide range of products, from home goods to outdoor gear. CSC Generation provides services such as revenue optimization, unit margin management, and consulting to help traditional businesses transition to digital operations. With approximately 608 employees and $257.5 million in revenue, the company is positioned for growth in the retail sector.