Colonial First State

Colonial First State (CFS) is a prominent Australian wealth management and superannuation provider, established in 1988 and operating under the Commonwealth Bank Group. The company manages over $50 billion in investments and has reported a total of $96 billion in funds under management, serving more than 3 million Australians with retirement and financial solutions. CFS specializes in superannuation and retirement planning, offering MySuper-authorized products like FirstChoice Employer Superannuation. It also provides a range of wealth management services, including multi-manager investment portfolios and platform solutions such as FirstChoice and FirstWrap. CFS employs a multi-manager strategy to optimize risk-return profiles, ensuring that portfolios align with client objectives through rigorous due diligence. With a significant market presence, CFS holds approximately 15.7% of the retail market share in superannuation and targets retail investors, employers, and retirees. The company emphasizes cost efficiency and regulatory compliance, having been one of the first retail funds to receive MySuper authorization from APRA.