CDK Global

CDK Global is a technology company that provides integrated technology and digital marketing solutions for the automotive retail industry. Established in 2014 as a spin-off from ADP Dealer Services, the company is headquartered in Hoffman Estates, Illinois. CDK Global has a rich history, with its name reflecting significant acquisitions in the automotive sector. The company offers a wide range of services, including digital retail platforms for online vehicle purchasing, customer relationship management (CRM) systems, finance and insurance tools, dealer management systems (DMS), and services to optimize fixed operations. CDK Global's solutions are utilized by nearly 15,000 dealer locations across North America, serving automotive retailers, original equipment manufacturers, and dealers of various vehicles and equipment. Following its acquisition by Brookfield Business Partners in 2022, CDK Global continues to focus on enhancing dealership operations and customer experiences through innovative software solutions. The company's vision is to empower dealers with the necessary tools to build strong customer relationships and streamline the vehicle buying process.