Carat

Carat is a leading global media and marketing agency, recognized as the world’s first media agency and consistently ranked the #1 media agency worldwide. Operating as part of dentsu, Carat has a presence in over 100 countries and employs more than 12,000 experts. The agency specializes in designing media-led experiences that connect brands with their target audiences, focusing on long-term growth and transformative outcomes through deep consumer empathy and innovative strategies. Carat's core services include media planning and buying, building strategic partnerships, audience identification, and designing immersive brand experiences. The agency utilizes extensive data to target growth audiences and pioneers impact measurement to optimize the effectiveness of marketing investments. Carat serves a diverse range of clients, particularly in the consumer packaged goods sector, and has received multiple industry awards for its leadership in media innovation and effectiveness.