Burson

Burson is a global public relations and communications company founded in 1953 by Harold Burson and William Marsteller. It has grown to become one of the largest PR firms in the world, specializing in integrated communications services for business-to-business clients. The company focuses on building, promoting, and protecting its clients' reputations to create a competitive advantage in a dynamic market. Burson offers a range of services, including public relations, corporate communications, crisis management, and reputation management. The firm provides strategic counsel to help clients shape public opinion and engage with stakeholders effectively. Utilizing data-driven research and analytics, Burson measures campaign impact and refines communication strategies to meet client needs. Its clientele includes major corporations and institutions that require sophisticated reputation and communications management.