Bucherer AG

Bucherer AG is a renowned Swiss company that specializes in luxury watches and fine jewelry. Founded in 1888 by Carl-Friedrich Bucherer and his wife Louise in Lucerne, the company has evolved from a family-owned shop into one of the leading luxury retailers globally. With a strong commitment to quality craftsmanship, Bucherer is recognized for its expertise in Swiss watchmaking and fine jewelry, blending tradition with innovation. The company offers a diverse selection of high-end Swiss watches, including its own Carl F. Bucherer brand, known for technical advancements like the patented monopusher mechanism. Bucherer also provides exquisite fine jewelry, reflecting its rich heritage. With boutiques across Europe and the United States, Bucherer caters to discerning customers seeking premium timepieces and jewelry. The company has a longstanding partnership with Rolex, further enhancing its reputation in the luxury watch industry. In 2024, Bucherer became part of the Rolex family, solidifying its position as a symbol of Swiss luxury and excellence.