Braze

Braze, Inc. is a customer engagement platform based in New York City, founded in 2011. Originally named Appboy, the company rebranded to Braze in 2017 to reflect its expanded focus on cross-channel customer engagement. Braze went public in November 2021, raising approximately $520 million. The platform helps brands connect with customers through personalized marketing campaigns across various channels, including mobile, email, and web. Braze offers tools for real-time customer data integration, campaign orchestration, personalization, and analytics. This enables companies to create unified customer profiles and optimize their marketing strategies effectively. With over 2,000 global brands as clients, Braze has established a strong presence in more than 70 countries. The company has reported significant financial growth, with revenues of $469.5 million in fiscal year 2024, marking a 33% increase year-over-year. Braze is recognized for its workplace culture and innovation, and it maintains offices in several major cities worldwide to support its international operations.