Best Buy

Best Buy Co., Inc. is a prominent multinational retailer based in Richfield, Minnesota, specializing in consumer electronics, home office products, appliances, and entertainment items. Founded in 1966, the company initially started as "Sound of Music" before rebranding to Best Buy in 1983, shifting to a superstore model that emphasizes low prices and a diverse product range. The company operates through two main segments: Domestic, which covers U.S. operations, and International, with a presence in Canada, Europe, China, Mexico, and Turkey. Best Buy offers a wide array of products, including computers, smartphones, televisions, and home appliances. It also provides tech support and installation services through its Geek Squad brand. Best Buy targets a diverse customer base, including individual consumers, families, and small businesses, and employs an omnichannel approach to meet the needs of shoppers both in-store and online.