Belcorp

Belcorp is an international beauty and direct sales corporation based in Lima, Peru, founded in 1968 by Eduardo Belmont. The company operates in 14 countries across the Americas and has a network of over 850,000 beauty consultants who sell its products through direct sales, physical retail stores, and e-commerce. Belcorp offers a diverse range of beauty and personal care products under three main brands: L’BEL, a luxury brand focused on skincare and personal hygiene; Ésika, which features makeup, perfumes, and personal care products; and Cyzone, targeting younger women with trendy and affordable beauty options. The company is dedicated to sustainable practices, including cruelty-free testing and responsible manufacturing. Belcorp's business model emphasizes direct selling, empowering women to achieve economic independence. The company also operates 54 retail locations and a strong e-commerce platform, enhancing customer access. Led by CEO Erika Herrero, Belcorp continues to promote beauty as a means of personal fulfillment and community development through initiatives like the Belcorp Foundation.