BEES

BEES is a B2B e-commerce platform created by AB InBev to support small and medium-sized retail partners. It transforms the traditional sales model into a digital experience, allowing retailers to browse products, place orders at any time, earn rewards, schedule deliveries, manage invoices, and access personalized business insights. The platform serves over 3 million active users across 20 markets and generated $32 billion in Gross Merchandise Value in 2022. BEES offers thousands of products from hundreds of suppliers and is operational in 15 countries, contributing $850 million in incremental revenue. Key features include convenient ordering, flexible delivery options, a rewards program, and personalized business insights, all designed to enhance profitability and customer experience. BEES aims to empower retailers by simplifying procurement and fostering meaningful relationships through data-driven solutions.