AutoTraderca

AutoTrader.ca, operated by TRADER Corporation, is Canada’s largest automotive marketplace, established in 1975 in Etobicoke, Ontario. Originally known for its AutoTrader magazine, the company has successfully transitioned to a digital platform, offering a comprehensive online destination for vehicle sales, research, and dealer solutions. TRADER Corporation was formed in 2006 through a merger and has since expanded its services significantly. The platform features the largest inventory of new and used vehicles in Canada, attracting over 26 million monthly visits. Users can access various search filters, buyer guides, reviews, and pricing tools. AutoTrader.ca also provides dealership software through subsidiaries like AutoSync and Dealertrack Canada, offering CRM and inventory management solutions. Additionally, it supports lenders with asset valuation and risk management services. The digital retailing solution launched in 2020 allows for end-to-end online transactions, including financing and trade-in evaluations. AutoTrader.ca serves consumers, dealerships, lenders, and manufacturers, making it a key player in the automotive sector.