Assurance IQ

Assurance IQ is a direct-to-consumer insurance and financial wellness platform founded in 2016 and based in Bellevue, Washington. As a subsidiary of Prudential Financial, acquired in 2019, Assurance IQ focuses on improving personal and financial well-being by providing personalized guidance and access to a wide range of insurance products. The company aims to serve historically underserved consumers, including low-income individuals, by offering transparency and tailored recommendations through its innovative online platform. The platform offers various insurance and financial products, including life, health, Medicare, auto, homeowners insurance, and mortgage products. Assurance IQ utilizes advanced data science and machine learning to analyze customer needs and deliver customized solutions. Customers can complete purchases online or with the help of technology-enabled live agents, combining digital convenience with human expertise. The company has helped over 145 million people shop for insurance, emphasizing individualized attention and a strong data-driven culture.