AriensCo

AriensCo, founded in 1933 in Brillion, Wisconsin, is a family-owned manufacturer of outdoor power equipment. The company operates globally with a workforce of 1,500 to 2,000 employees and is led by fourth-generation CEO Dan Ariens. AriensCo is committed to core values such as honesty, fairness, and intellectual curiosity. The company produces a range of equipment under several brands. Ariens® offers residential and professional snow blowers, zero-turn mowers, and lawn tractors. Gravely® specializes in commercial-grade mowers and landscaping tools, while Sno-Tek® provides budget-friendly snow removal equipment. Additionally, Countax® and Westwood® focus on tractors and utility vehicles, and AS-Motor delivers high-performance mowers for challenging terrains. AriensCo also provides marketing solutions through subsidiaries like Gempler’s®, Ben Meadows®, and AW Direct®, catering to various markets including residential users, commercial clients, and niche professionals. The company actively supports STEM programs and maintains a museum to celebrate its rich industrial history.