Affinity Group

Affinity Group is a North American food sales and marketing agency based in Charlotte, North Carolina, with an additional office in Buffalo, New York. Founded in 2014, the company focuses on helping food and beverage brands thrive in the foodservice and retail fresh food channels. With a team of approximately 339-825 employees, Affinity Group generates annual revenue of $65.8 million. The agency offers comprehensive sales and marketing solutions, emphasizing sales analytics and planning. Affinity Group operates collaboratively, leveraging its expertise to drive results for clients in both the foodservice and retail sectors. The company serves a variety of clients, including restaurants and institutional food service operators, while also supporting retail fresh food distribution. Affinity Group acts as a bridge between food brands and local markets, helping to grow brands and enhance business outcomes.