Acxiom

Acxiom is a global consumer data marketing company founded in 1969 in Conway, Arkansas. Originally named Demographics, Inc., the company has evolved significantly over the decades. It specializes in collecting, analyzing, and marketing customer and business information, enabling targeted advertising and data-driven marketing strategies. Acxiom maintains one of the world’s largest consumer databases, covering approximately 190 million individuals and 126 million households in the United States. The company offers a range of services, including data collection and management, advanced analytics, digital marketing solutions, and data onboarding. Acxiom's capabilities help clients understand and effectively target their customers. It serves a diverse clientele, including large corporations in various industries, government agencies, and marketing firms. In 2018, Acxiom split into two operations: LiveRamp, focusing on data onboarding, and Acxiom Marketing Solutions, which continues to provide marketing data services under the Acxiom brand.