8451˚

84.51° is a retail data science, insights, and media company based in Cincinnati, Ohio. Founded in 2015 as a subsidiary of Kroger, the company uses first-party retail data from over 62 million U.S. households to enhance shopping experiences. Their name reflects a data-driven approach to understanding customer behavior over time. The company operates through three main business units: 84.51° Insights, which provides data analytics to consumer packaged goods (CPG) companies; 84.51° Loyalty Marketing, which develops customer engagement strategies; and Kroger Precision Marketing, a retail media solution for targeted advertising. Their clients include Kroger, CPG companies, and various advertising partners. Culturally, 84.51° promotes innovation and collaboration, focusing on delivering value to customers. They aim to redefine retail marketing by leveraging advanced analytics and fostering meaningful connections between Kroger and its partners.