10Beauty

10Beauty is a company based in Burlington, Massachusetts, focused on developing intelligent beauty products, particularly in automated manicure technology. Their flagship product is a fully automated manicure machine that performs a complete 5-step manicure process without human intervention. This includes nail polish removal, cuticle management, shaping and filing, nail polish application, and drying, all in under 10 minutes. Founded by Alex Shashou and Justin Effron, 10Beauty has a team of about 50 employees, including robotics engineers. The company has received significant venture capital support and targets the global beauty industry, specifically B2B customers such as hotels, gyms, hair salons, and airports. Their machines are designed for various business environments and offer a customizable experience through a mobile app. 10Beauty is committed to enhancing beauty service delivery with advanced robotics and AI technology.