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Marketing Analytics Salaries

70 verified profiles

Last updated on March 18, 2026

Average salary is ₹23.8lakhs.

Employees as Marketing Analytics earn an average of ₹23.8lakhs, mostly ranging from ₹18.1lakhs to ₹56.1lakhs based on 70 profiles.

👨‍💻 Male	₹25lakhs Male Average Salary : ₹ 25 lakhs
👩‍💻 Female	₹21lakhs Female Average Salary : ₹ 21 lakhs

For every ₹100 paid to men, women are paid ₹84

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Salary Profiles

Company	Title	Experience	Annual Salary	School	Skills
Searce Inc Pune	Senior Manager - Digital Marketing Analytics Global Head	12.3yrs	Base: ₹25.5lakhs Stocks: - Bonus: ₹6.7lakhs CTC:₹32.2lakhs		Digital Marketing Google Analytics Ppc Social Media Marketing Content Marketing Brand Development (Show More) Website Optimization Seo Audits On-page Optimisation Off Page Optimization
Searce Inc Pune	Senior Manager - Digital Marketing Analytics	11.8yrs	Base: ₹25.5lakhs Stocks: - Bonus: ₹6.7lakhs CTC:₹32.2lakhs	Indian Institute of Management	Online Advertising Interactive Advertising Advertising Management Press Releases Public Relations Press Relations (Show More) Reputation Management B2b Marketing Demand Generation B2c Marketing Business-to-business (B2b) Lead Generation Digital Strategy Brand Building Seo Seo Audits Social Media Brand Development Digital Marketing Ppc
ZEE5 Mumbai	Manager Business and Marketing Analytics (L5)	4.5yrs	Base: ₹30.2lakhs Stocks: - Bonus: ₹2.8lakhs CTC:₹33.0lakhs	Amity University	Generative Ai Llama Logics Dimensional Modeling Data Products Query Writing (Show More) Statistical Concepts Market Analysis Workload Prioritization Business Continuity Customer Insight Market Segmentation Build Strong Relationships Data Science Data Manipulation Project Documentation Calculations Business Insights Root Cause Customer Engagement Market Research Quantitative Research Cloud Applications Attention To Detail Storytelling Strategy Formulation Appsflyer Competitive Analysis Content Strategy Over-the-top Content (Ott) Data Models Content Analysis Business Metrics Subscriptions Supervised Machine Learning Pandas Data Mining Application Programming Interfaces (Api) Airflow Extract, Transform, Load (Etl) Google Bigquery Optimization Probability Panda Applied Machine Learning Data Visualization Reporting Lasso Datasets Probabilistic Models Monte Carlo Simulation Tableau Team Management Problem Solving Analytical Skills Business Strategy Business Analysis Google Sheets Html5 Teamwork C++ Data Analysis Machine Learni
United Airlines Gurugram	Analyst - Digital marketing and Content Analytics	4yrs	Base: ₹21.2lakhs Stocks: - Bonus: - CTC:₹21.2lakhs	Delhi University Banaras Hindu University	Analytical Skills Statistics Business Analysis Data Analysis Communication Microsoft Word (Show More) Microsoft Office Data Analytics Microsoft Excel Pivot Tables Python Sql Google Ads
Freshworks	Senior Manager Business Analytics - Marketing Sales Strategy SAAS	8.3yrs		Vellore Institute of Technology (VIT)	Microsoft Power Bi Sales Enablement Marketing Operations Strategy Growth Strategies Sales Operations (Show More) User Experience (Ux) User Interface Prototyping Tech-savvy Backlog Management Stakeholder Management Metrics Reporting Scaled Agile Framework Us Healthcare Business Relationship Management Key Account Management Business Development Sales Pipeline Management Data Governance Emerging Technologies
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MakeMyTrip	Senior Data Analyst - Marketing Analytics	4.3yrs	Base: ₹22.0lakhs Stocks: - Bonus: - CTC:₹22.0lakhs		Product Analytics Exploratory Data Analysis Financial Analysis Root Cause Analysis Pandas Python (Show More) Sql Analytical Skills Microsoft Excel Amazon Quicksight
Affine Analytics Bangalore/Bengaluru	Principal-Marketing Analytics & Consulting	10yrs	CTC:₹28.0lakhs	S P Jain School of Global Management RAMRAO ADIK INSTITUTE OF TECHNOLOGY	Logistic Regression Cluster Analysis Regression Analysis Data Analytics Statistical Modeling Data Visualization (Show More) Tableau Python SQL Retail Analytics Marketing Analytics Data Science Business Analytics Principal-Consulting Analytics Manager
Accenture Mumbai	Digital Marketing Analytics Lead	8yrs	CTC:₹26.0lakhs	Indian Institute of Management (IIM) Jammu University	Digital Marketing Analytics Lead Data Analyst Data Analysis Predictive Analytics Product Management Business Intelligence (Show More) Quality Assurance Client Management Business Analysis Python R Power Bi
Philips Global Services India Bangalore/Bengaluru	Marketing Data Analytics- Senior Manager	13yrs	CTC:₹39.0lakhs	Indian Institute of Management BHARTI VIDYAPEETH COLLEGE OF ENGINEERING	Marketing Data Analytics Senior Manager Analytics Manager Data Analysis Data Analytics Deep Learning (Show More) Machine Learning Data Science Customer Service Market Research Data Mining Predictive Modeling Regression Analysis Campaign Management
American Express Gurgaon	Senior Manager-Marketing Analytics Male	10yrs	CTC:₹35.0lakhs	Indian Institute of Technology (IIT) Indian Institute of Technology (IIT)	Web Analytics Digital Marketing Campaign Analytics Customer Analytics Advertising product management (Show More) Strategy Digital Strategy Digital Analytics Stakeholder Management Product Development People Management Data Analysis Entrepreneurship Bash Scripting SQL AWS Omniture Python Linux SQL HIVE MACHINE LEARNING

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Frequently asked questions

How much do Marketing Analytics employees make?

Employees as Marketing Analytics earn an average of ₹23.8lakhs, mostly ranging from ₹18.1lakhs per year to ₹56.1lakhs per year based on 70 profiles. The top 10% of employees earn more than ₹35.0lakhs per year.

What is the average salary of Marketing Analytics?

Average salary of an employee as Marketing Analytics is ₹23.8lakhs.

What is the highest salary offered as Marketing Analytics?

Highest reported salary offered as Marketing Analytics is ₹69.6lakhs. The top 10% of employees earn more than ₹35.0lakhs per year. The top 1% earn more than a whopping ₹56.1lakhs per year.

What are the most common skills required as Marketing Analytics?

31% of employees have skills in digital marketing . 16% also know analytics . 16% also know market research .

What are the highest paying jobs as Marketing Analytics?

The top 5 highest paying jobs as Marketing Analytics with reported salaries are:

head - ₹39.0lakhs per year
senior manager - ₹32.0lakhs per year
senior manager digital marketing - ₹26.0lakhs per year
marketing analytics - ₹25.0lakhs per year
lead - ₹23.0lakhs per year

Which are the top locations?

Bangalore

What is the median salary offered as Marketing Analytics?

The median salary approximately calculated from salary profiles measured so far is ₹21.1lakhs per year.

How is the age distributed among employees as Marketing Analytics?

This group has a predominantly younger workforce. 57% of employees lie between 31-36 yrs . 19% of the employees fall in the age group of 26-31 yrs .

What qualifications do employees have as Marketing Analytics?

54% of employees have a PostGraduate degree. 10% hold a Graduate degree.

Which schools do employees working as Marketing Analytics went to?

11% of employees studied at Indian Institute of Management (IIM) . 10% studied at Indian Institute of Technology (IIT) .

Frequently asked questions

How much do Marketing Analytics employees make?

What is the average salary of Marketing Analytics?

Average salary of an employee as Marketing Analytics is ₹23.8lakhs.

What is the highest salary offered as Marketing Analytics?

What are the most common skills required as Marketing Analytics?

31% of employees have skills in digital marketing . 16% also know analytics . 16% also know market research .

What are the highest paying jobs as Marketing Analytics?

The top 5 highest paying jobs as Marketing Analytics with reported salaries are:

head - ₹39.0lakhs per year
senior manager - ₹32.0lakhs per year
senior manager digital marketing - ₹26.0lakhs per year
marketing analytics - ₹25.0lakhs per year
lead - ₹23.0lakhs per year

Which are the top locations?

Bangalore

What is the median salary offered as Marketing Analytics?

The median salary approximately calculated from salary profiles measured so far is ₹21.1lakhs per year.

How is the age distributed among employees as Marketing Analytics?

This group has a predominantly younger workforce. 57% of employees lie between 31-36 yrs . 19% of the employees fall in the age group of 26-31 yrs .

What qualifications do employees have as Marketing Analytics?

54% of employees have a PostGraduate degree. 10% hold a Graduate degree.

Which schools do employees working as Marketing Analytics went to?

11% of employees studied at Indian Institute of Management (IIM) . 10% studied at Indian Institute of Technology (IIT) .

Salary Brackets

Percentage
10-20 lakhs	10-20 lakhs Percentage : 44
20-30 lakhs	20-30 lakhs Percentage : 33
30-40 lakhs	30-40 lakhs Percentage : 16
40-50 lakhs	40-50 lakhs Percentage : 4
> 50 lakhs	> 50 lakhs Percentage : 3

Age Brackets

Percentage
21-26 yrs	21-26 yrs Percentage : 6
26-31 yrs	26-31 yrs Percentage : 19
31-36 yrs	31-36 yrs Percentage : 57
36-41 yrs	36-41 yrs Percentage : 16
> 41 yrs	> 41 yrs Percentage : 1

Skills

Trending

digital marketing

31 %

analytics

16 %

market research

16 %

google analytics

14 %

sql

14 %

business analysis

9 %

project management

0 %

Schools

Top

Indian Institute of Management (IIM)

11 %

Indian Institute of Technology (IIT)

10 %

Bangalore University

7 %

Visveswaraiah Technological University (VTU)

6 %

Indian Institute of Management

4 %

Indian School of Business (ISB)

4 %

Annamalai University

3 %

Marketing Analytics Salaries

Average salary is ₹23.8lakhs.

How much do Marketing Analytics employees make?

What is the average salary of Marketing Analytics?

What is the highest salary offered as Marketing Analytics?

What are the most common skills required as Marketing Analytics?

What are the highest paying jobs as Marketing Analytics?

Which are the top locations?

What is the median salary offered as Marketing Analytics?

How is the age distributed among employees as Marketing Analytics?

What qualifications do employees have as Marketing Analytics?

Which schools do employees working as Marketing Analytics went to?

How much do Marketing Analytics employees make?

What is the average salary of Marketing Analytics?

What is the highest salary offered as Marketing Analytics?

What are the most common skills required as Marketing Analytics?

What are the highest paying jobs as Marketing Analytics?

Which are the top locations?

What is the median salary offered as Marketing Analytics?

How is the age distributed among employees as Marketing Analytics?

What qualifications do employees have as Marketing Analytics?

Which schools do employees working as Marketing Analytics went to?

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