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TechSmith

UX (User Experience) Designer

East Lansing, Michigan, United States

Posted 3 weeks ago

UX (User Experience) Designer

TechSmith

3 weeks ago East Lansing, Michigan, United States Revenue - $72M 312 employees H-1B Friendly

Job Details

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About TechSmith:

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At TechSmith, we make screen capture software and solutions that are perfect for anyone who wants to create and share images and videos for better training, tutorials, lessons and everyday communication.

We’re always on the lookout for students who are eager to learn, grow, and make a difference. We offer paid internships for full-time students in software development, sales, marketing, and more.

Join any meeting or office in our company — we bet you can’t tell an intern from a full-timer. TechSmith is a perfect place to grow your skills alongside your time in the classroom.

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Come as you are. At TechSmith, it’s about the work you do, not what you wear. Our dress code is laidback, so everyone is comfortable and can focus on what matters most helping our customers stand out and share what they know.

We’re all equal, really. Everyone at TechSmith is valued and accessible. Doors —and minds —are open. Your voice matters, not your title. Company leaders will know your name and are eager for your ideas. You are trusted and empowered to make decisions and get the job done.

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As soon as you accept your role at TechSmith, you’re officially a “TechSmithie.” It’s like you’ve found your people — smart, fun, and slightly nerdy (OK, maybe a lot nerdy). Each TechSmithie adds their own unique spice to our ever-changing culture. What will you bring to the mix?

Job Overview:

At TechSmith, customer-focus is our number one priority. We take pride in crafting products and experiences that are easy to use and approachable. Design is at the center of translating user needs, analyzing market opportunities and transforming technical capability into experiences that our users love.

As a User Experience (UX) Designer for our marketing site properties, you will be putting your skills for crafting great experiences to use every day. Working as part of a multidisciplinary team, you will help bridge departments to create online experiences that showcase TechSmith’s robust product offerings and ensure all consumers navigate their way to success.

Your responsibilities will include working with the marketing team, growth leads, business stakeholders and software engineers to advocate for users and define best practice UX patterns and workflows to maximize conversion through our site and ecommerce experiences. You’ll use the Adobe Creative Suite, Figma, and other tools to prototype, validate, and refine your designs with users and stakeholders and then collaborate with development teams to implement.

Job Responsibilities:

Strategic Design & Conversion: Leads the design and optimization of digital experiences across a global marketing site structure and e-commerce conversion funnels. Focuses on user-centered design, collaborating closely with cross-functional teams, including digital marketing and development, to create seamless and intuitive experiences that drive user engagement and increase conversion rates. Seek alignment of business goals and user needs.
- Develop and iterate on wireframes, prototypes and user flows in a collaborative, agile environment.
Visual Brand Steward: applies the visual identity across user experiences to bring the brand vision to life. Supports the evolution of the visual and interactive expression of the brand in digital experiences. Works across marketing to align user experience with storytelling and brand voice.
- Ensures brand consistency in UX design, layout, and user flow across all platforms.
- Translates messaging into compelling, user-friendly digital experiences.
- Supports the ongoing in-house design and brand standards supporting the onboarding of 3rd parties to those brand standards as needed
Data Analysis and Experimentation: Monitor key performance indicators (KPIs), analyze customer behavior, and use data-driven insights to refine strategies and improve conversion performance. Conduct user research and usability testing to inform design decisions and improve user experience.
Marketing Integration: Collaborate with the marketing team to develop and execute digital campaigns, including SEO, SEM, email marketing, and social media to drive traffic and sales.
Customer Experience: Advocate for the user. Encourage conversations around personas, user tasks, and goals throughout the design and development processes. Ensure a seamless and satisfying customer journey from awareness to purchase and post-purchase support through the lens of UX. Collaborate with digital marketing, product, and development teams to optimize conversion-focused landing pages and site structure.
Accessibility: Be a champion of accessibility across user experiences, especially across owned properties.
Mentor: Provide mentorship on UX to others, ensure design consistency, and oversee the testing and iteration of designs to enhance the overall customer journey.
Design Trends & Best Practices: Stay informed of current design trends and bring new techniques and methods to the marketing team.

Minimum Requirements and Qualifications:

Bachelor's degree or higher in UX, HCI, Design, AND 2 plus years of commercial experience as a UX Designer OR
4 plus years of commercial experience as a UX designer.
Strong understanding of Visual Design and Human-Computer Interaction fundamentals
Portfolio demonstrating experience designing user interfaces, or web experiences
2 years of experience using modern design tools (e.g. Figma, Sketch)
Self-motivated and able to collaborate with a diverse set of people from many disciplines
Excellent interpersonal skills for communication inside and outside the company
Experience in, or desire to, design marketing web and ecommerce experiences
Strong critical thinking skills
You must be legally authorized to work in the United States without an employer-sponsored petition for a visa, such as an H-1B visa. TechSmith does not intend to file any visa applications in connection with this opening.

Preferred Skills and Background

5+ years of commercial experience as a UX designer
Experience working with design systems
Understanding of accessibility best practices and universal design concepts
Experience using Adobe Creative Cloud, Figma, InVision/Marvel, Sketch, or other design and prototyping tools
Understanding of agile methodologies
Working knowledge of Google Analytics and other behavioral analytics tools
Knowledge of HTML a plus

Compensation and Perks:

At TechSmith, we love our employees and reward outstanding performance with bonuses and company recognition. Our generous benefit pack includes:

Competitive pay
Health Insurance – Meritain Health an Aetna Company - Employer supplemented premium
Health Savings Plan – Employer Contributions
Dental Insurance – Employer paid premium
Vision Insurance – Employer contributions toward premiums
Retirement – 401(k) – Employer Match
TechSmith is excited to offer company equity via an Employee Stock Ownership Plan (ESOP) as part of our comprehensive benefits package for full time employees
Tuition Assistance
Student Loan Repayment Assistance
Paid Parental Leave
Employee Assistance Program
Disability Insurance – Employer paid premium
Life Insurance – Employer paid premium
Generous PTO, Sick Time, Holiday Time, Volunteer Time
Company sponsored events, gifts, food, etc.

TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email recruiting@techsmith.com with a description of your request and contact information.

TechSmith

Founded:

1987

Annual Revenue:

$72M

Headcount:

312

Industries:

Information Technology & Services Internet

Description:

TechSmith Corporation, founded in 1987, is a leader in screen capture and video creation software. The company develops user-friendly tools that help individuals, educational institutions, and businesses create impactful images and videos for training, tutorials, documentation, presentations, and marketing. TechSmith's flagship products include Snagit, a screen capture tool for taking screenshots and editing images, and Camtasia, a video recording and editing software used for creating screen recordings and video tutorials. The company is headquartered in Okemos, Michigan, in a modern, LEED-certified building designed to promote collaboration and employee wellbeing. TechSmith is recognized for its customer-centric culture, emphasizing innovation, continuous learning, and work-life balance. Its products are known for their ease of use and robust features, serving millions of users worldwide.

H-1B Sponsorship DOL Verified Limited

H-1B Filings by Department

Engineering1

Historical LCA Filings

2024