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Learfield is seeking an organized and detail-oriented Partnerships Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role plays a key part in bringing partnerships to life in meaningful, visible ways for fans, sponsors, and the university community.
In this role, you’ll be responsible for executing day-to-day fulfillment activities across partner accounts, providing behind-the-scenes coordination that ensures seamless delivery. You’ll work closely with internal team members, university contacts, and brand partners to track assets, deliver campaign elements, and support gameday operations. This is a hands-on role suited for someone who thrives in a fast-paced environment, enjoys logistics and planning, and is excited to grow a career in sports sponsorship.
Essential Duties & Responsibilities:
- Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms
- Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets
- Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of Learfield and the property
- Track inventory and maintain accurate records of all sponsorship elements and deliverables
- Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions
- Supervise gameday staff, as needed, to support on-site execution
- Provide proof-of-performance documentation for fulfilled partnership elements
- Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting
- Contribute to partner recap presentations and internal reporting
- Collaborate cross-functionally with departments (e.g., sales, digital, marketing) to ensure seamless execution
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Minimum Qualifications:
- Some experience in marketing, partnerships, events, or a related field (internships or early career experience welcome)
- Strong organizational skills with high attention to detail
- Clear and professional communication skills, both written and verbal
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Team-oriented mindset with a willingness to take initiative and support where needed
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
- Ability to work flexible hours, including evenings, weekends, and home games
Preferred Qualifications:
- Bachelor’s degree in sports management, marketing, business, communications, or a related field
- Previous experience supporting sponsorships, sports events, or gameday operations
- Comfort working in live event environments and interacting with diverse stakeholders
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
$242M on Jun 1, 2021
$242M
$1.1B
1371
LEARFIELD is a prominent media and technology company focused on collegiate sports and entertainment. Founded in 1972, it has grown significantly through mergers and acquisitions, including a notable merger with IMG College in 2018. Headquartered in Dallas, Texas, LEARFIELD manages multimedia rights, marketing, and licensing for over 150 universities and more than 200 trademark licenses, partnering with major conferences and prestigious entities like the NCAA and the Heisman Trophy. The company offers a range of services, including multimedia rights management, digital platforms through SIDEARM Sports, ticketing solutions via Paciolan, and digital signage and marketing through ANC Sports Enterprises and Mogo Interactive. LEARFIELD also provides news and agriculture programming to numerous radio stations, primarily in the Midwest. With a commitment to community support and philanthropy, LEARFIELD aims to enhance fan engagement and deliver comprehensive media solutions for collegiate athletic departments, fans, and sponsors.
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